The CMOaaS model is a valid resource in today’s business environment, offering access to strategic marketing expertise without the need to hire a full-time senior resource, which reduces costs for the company and, at the same time, guarantees a qualified level in the delivery of activities.
This flexible, on-demand service provides customized strategies, 360 marketing management, high-level insights to boost the market presence of a product or service, as well as developing staff, analyzing results from a business perspective and interfacing with senior levels of the company, the board, agencies and research institutes, among others.
O Hub da Planos tem a melhor solução para você, com gestão das atividades de forma integrada e valores justos. Seja internamente ou com parceiros especializados, nós ajudamos sua empresa a resolver a demanda/questão em marketing.
A Planos & Ação é uma empresa de MARKETING focada na execução de estratégias bem planejadas.
Não somos AGÊNCIA. Somos TEAM MEMBER e trabalhamos no formato de OPEN TALENT (CMOaaS). Atuamos de forma
integrada à sua empresa para dar vida e aferir resultados de um determinado DESAFIO.
Plans without action are just plans…. Or dreams that will never come true. Actions without planning are likely to lead to disorganized execution, chaos, wasted resources and failed results.
Planos & Ação is a MARKETING company focused on executing well-planned strategies. We are not an AGENCY. We are a TEAM MEMBER. Planos’ HUB has MKT processes, knowledge and resources and works in an integrated way with your company to bring a given CHALLENGE to life and measure its results. We have been in the market for 11 years, carrying out corporate marketing projects, products, services and acting as CMOaaS in integrated communication and innovation projects.
Well-Designed Strategy, but no Execution.
A Well Done Strategy and Planning.
No Strategy and Flawed Execution.
Execution without Planning.
New or existing companies have aggressive planning in terms of in terms of Growth and MKT. They have the demand but don't have the resources for a fulltime senior planning professional. They need a start in MKT
resources but need a senior planning and coordination specialist (drive) for execution.
Medium and and large companies need planning and coordination of a specific strategic project involving different MKT areas, suppliers and skills.
Related to the ESG strategy and triple P. Companies wishing to plan and implement ESG in the daily culture and company`s life. ESG-oriented MKT planning.
Media Relations & Famile
Ominichannels CX
Storytelling
PR Campaigns
Digital Adv
Traditional Adv
Podcast
Keynote Panels
Social Media
Foundation
Community
Alliances
POS
Email MKT
Camps Offers
Customer
Experience
Strategic Diagnosis
Analysis of a specific problem or opportunity:
Diagnosis of the current situation
SWOT
Determination of GAPS, planning assumptions, scenarios and general objectives.
Goals and tactics
Process and general work steps
Timings
(programming)
Resources
(suppliers and budget)
Performance Indicators/Metrics
Detailed timetable
Implementation management
Monitoring
Evaluation
(short term)
PLANO: Contém pressupostos básicos para a tomada de decisões e assume como instrumento de planejamento, um caráter mais geral.
São delineados objetivos gerais, diretrizes, recursos, estratégias, prazos e indicadores que poderão desencadear projetos ou programa específicos /setoriais.
Plano contém decisões de caráter geral, grandes linhas, sistematiza objetivos e metas, procurando otimizar uso dos recursos.
PROJETO: Proposição de ideias ordenadas e num conjunto de ações capazes de modificar uma situação identificada por outra desejada. Traçado prévio de um conjunto de ações. É específico e objetiva o uso racional dos recursos. Documento que sistematiza e estabelece o traçado prévio da operação de uma unidade de ação.
PROGRAMA: Está diretamente relacionado com a logística de implementação das ações ou atividades planejadas MÉTODO 5W2H.
PROGRAMA: Está diretamente relacionado com a logística de implementação das ações ou atividades planejadas., bem como a aferição de resultados e pontos para melhora de performance.
